Google Marketer’s Playbook: Optimization Strategies, Part 1
Learn basic Google AdWords optimization strategies: account structure, ad text, and keywords.
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Viral product design is far more effective for product adoption than email marketing or banner ads
Can firms engineer products so they’re more likely to go viral, so there’s contagion and dispersion? This was the question Sinal Aral and Dylan Walker of the NYU Stern School of Business asked and answered in their research paper “Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks.” What the two discovered is that firms can increase adoption of a product 400 to 500 percent by adding simple design elements to make it go viral. The two elements they tested were active personalized invites (eg, “Hey Dave it’s Steve, check out this cool app”) and passive broadcast notifications (eg, “Your friend Steve is using this new app”). Utilizing a Flixter competitor on Facebook for the basis of their study, they found that while the active personalized features were effective (6 percent conversion rate), far less were sent than the automated broadcast notifications (2 percent conversion rate) which were sent out automatically as a course of using the application. In either case, the uptake of adding these viral product designs far dwarfed the effectiveness of other forms of traditional online advertising. According to Aral’s research, the click-through-rate (not conversion rate, a more valuable commodity) of broadcast emails ranges from 2 to 5.9 percent, and banner ads (Facebook or Web) are at most .07 percent. Another unexpected result of Aral and Walker’s study was as peer adoption increased so did the engagement of the person …
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The Advertising Rebound Eludes Newspaper Publishers
Monetizing digital content won’t come easy for Gannett and New York Times.
advertising – Yahoo! News Search Results
The Advertising Rebound Eludes Newspaper Publishers
Monetizing digital content won’t come easy for Gannett and New York Times.
advertising – Yahoo! News Search Results
What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign
What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign
If you are one of those people that has not had any luck with your pay per click search engine advertising, chances are you are not building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you will find your google adwords campaign will be made easy.
The first step to making a keyword list is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.
Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.
Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.
When you are choosing keywords, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.
There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.
Leonard Bartholomew, USA. My SEO help site will assist you in finding the most profitable keywords. Find tips, tools, products and more about: Pay Per Click Search Engine Advertising .
Article from articlesbase.com
www.websitetrafficbuilders.com Search Engine Optimization and Marketing. Real estate search engine optimization is shown, but, ideas work for any website. Info on keyword selection, small markets vs. large markets, keyword popularity, real estate Internet services and real estate website advertising.
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More Search Engine Advertising Articles
The Advertising Rebound Eludes Newspaper Publishers
Monetizing digital content won’t come easy for Gannett and New York Times.
advertising – Yahoo! News Search Results
AS Advertising “On Target” Promo Video
A client needs an agency that can hit the mark. Accurate Solutions Advertising is a multi-disciplinary agency that produces tangible results. From creative to print, branding, web, packaging, video and more… AS Advertising has proven to hit the mark time and time again.
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losangelesdepot.synthasite.com Internet marketing los angeles Web Design & Development, Search Engine Optimization bb-directory.com www.youtube.com twitter.com www.myspace.com Internet marketing los angeles, Web Design & Development, Search Engine Optimization, Social Media Marketing, Email Marketing, video Marketing, competitive online presence, For corporations large and small, start-ups, entrepreneurs, and non-profits alike are seeking consulting services with advertising agencies and internet marketing companies to improve their brand and increase ROI, online marketing company designed to increase online exposure, improve conversion rates, and help businesses increase revenue and profits. Our experts can improve existing marketing campaigns or design your comprehensive online media strategy from scratch. We work with small businesses, global brands, Internet Marketing, Internet Marketing Company, Internet Advertising,Social Media,SEO,Search Engine Optimization,PPC,Website Design,Email Marketing, Affiliate marketing
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The Advertising Rebound Eludes Newspaper Publishers
Monetizing digital content won’t come easy for Gannett and New York Times.
advertising – Yahoo! News Search Results
How to Make Web-advertising Worth Watching
How to Make Web-advertising Worth Watching
It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can’t wrap their heads around the Internet and fit it into their standard commercial box. The traditional media’s tactic of last resort, buying-up the competition and imposing its commercial will, just won’t work with the Internet.
Businesses that want to succeed on the Web must learn how to turn their commercial message into content as a seamless entertaining presentation.
After years of website visitors first ignoring, then getting increasingly irritated with banner ads that blink, burp, and blast across their screens, there finally is a better way; advertising in the form of Web-videos that not only deliver a marketing message but are worth the time invested in watching.
There is a lot of hype surrounding so-called viral videos. Many companies have tried to create this kind of marketing vehicle but the sheer lack of commercial purpose fails to attract viable prospects and instead generates a lot of attention from the maturity-challenged segments of society. As a business you want your video to be passed on to as many additional viewers as possible, but if it doesn’t attract new leads or at least deliver your message, what good is it?
There is an absolute qualitative difference between a video the is engaging, entertaining, humorous and clever that delivers a strong marketing message and a video that is just plain stupid or at best pointless.
Bold is Beautiful and Effective
We know from experience that clients are attracted when we create entertaining offbeat video campaigns that send a clear message. But as soon as we start to create the equivalent type of campaign for them, they start to get nervous.
The Web demands a bold, frontal attack that delivers an uncompromising creative presentation of what you offer; not a defensive, compromised, don’t-make-a-mistake approach that tries to cover everything and anything you might do.
The average business is incredibly timid when it comes to advertising. Boring, monotonous presentations that drone on are as helpful in attracting new business as viral video food-fights or female mud-wrestling clips. There is as much difference between bizarre and bold, as there is between salacious curiosity and entertainingly effective.
The challenge for business is to take this new form of advertising and use it so that it rises above the lowly realm of boring corporate PowerPoint presentations and silly homemade video antics to the lofty, and ultimately profitable dominion of content.
Why Web-Videos Aren’t Like Television Commercials
Web-commercials are not television commercials. I know big advertisers are doubling-dipping their ad placements by flooding the Web with their TV spots, but who really cares? If you can see it on NBC or CBS twelve times every night why would you go out of your way to watch it on the Web?
The most significant difference between television and Web-commercials is cost. According to MediaPost’s Gregory Wilson in his VideoInsider newsletter, the average 30-second TV commercial costs ,000 per second to produce. That’s per second, far beyond the budgets of most businesses. You can get an entire Web-video campaign for the cost of one second of TV-level production. Of course, you’re not going to have a cast and crew of hundreds working on your spot, but then the quality of script, simplicity of concept, and creativity of presentation count for more than wasted exotic sets and setups.
There are lots of things people just hate about television commercials and the best of the Web-commercials avoid these irritants.
Television commercials distract viewers from the content. Nobody likes interruptions. There is not much difference on the irritation scale between a telemarketing phone call selling aluminum sliding at dinner time and a commercial that interrupts the latest adventures of 24′s Jack Bauer.
About the only good thing you can say about these program-interruptions is that they provide you a bathroom and beverage break, which of course doesn’t help the advertiser who just spent ,000 per second to get to you.
Web-commercials are different. They are sought-out by people as long as they provide something more than a mundane sales pitch. If you are clever, bold, and interesting, people will not only watch, they’ll remember.
Think back to when you were in school and the teacher told you to look up the answer yourself and not just rely on her to give it to you? That’s because the effort of searching out the answer created a more memorable experience. Commercials are no different. Sure fewer people are going to come in contact with your Web-commercial than they would a television commercial, but then the Web-commercial is more targeted, more memorable, and far more cost effective.
Even worse than the continuous interruptions is the repetitiveness of television commercials. Sometimes you have to sit through the same obnoxious commercial multiple times in the same commercial break. Give Apple computer and Geico Insurance credit for their commitment to developing creative, entertaining campaigns that are continually evolving with new segments that build a following for the characters, product and message. These commercials actually do rise above the level of sale’s pitch and achieve the status of content. Unfortunately I cannot say the same for ninety-nine percent of all the other television ads.
Because people chose to watch a Web-commercial, they don’t become upset with the advertiser for inflicting repetitive psychological torture. In fact Web-commercials that are entertaining and informative will be watched over and over, and passed on to friends and colleagues.
The Bottom Line
1 Web-users choose to watch Web-videos and therefore are more receptive to the message.
2 Web-videos need to be entertaining so they are more likely to be watched repeatedly and passed on to friends.
3 Web-videos are less costly to produce so advertisers can create campaigns consisting of multiple videos on the same theme so that viewers don’t get bored or irritated.
How To Turn A Pitch Into Content
If you are going to bore people to death, then Web-advertising is not for you. If all you have to say is buy my stuff, nobody is going to listen. If you are afraid to be different, you are just going to blend into the woodwork. If you think search engine optimization is going to solve all your marketing problems, well think again.
If you want to turn your advertising into content then create your next campaign on the following principles:
Be Clear.
Be Bold.
Be Uncompromising.
Be Entertaining.
Be Engaging.
Be Clever.
Be Humorous.
Create Character(s).
And Tell a Story.
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.
Article from articlesbase.com
The Advertising Rebound Eludes Newspaper Publishers
Monetizing digital content won’t come easy for Gannett and New York Times.
advertising – Yahoo! News Search Results
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